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Research papers

Enhancing an Advertising Space with a Single-Source View of its Audience

Measuring consumers? responses to advertising stimuli was a foundational demand for the industry. Since the very first days of the commercial use of radio and TV spaces, advertisers have commissioned researchers to find out if their targets were...

Catalogue: Latin America 2023
Authors: Ben Boix, Daniela Martinez, Alejandro Etchart
Company: A+E Networks Latin America
April 24, 2023

Research papers

Transforming Lives, Transforming Times

Uncertainty has become a common denominator around the world over the last year. When we thought the only change ahead was the change of decade, something more drastic happened; we left the world we knew behind thanks to the emergence of the pandemic...

Catalogue: Trust and Transformation
Authors: Gerardo González, Alejandra Medina
Companies: Netquest, PSYMA GROUP AG
July 30, 2021

Videos

Videos

LATAM Meet & Gather

Regional gathering to celebrate the insights industry and discuss recent GreenBook/Netquest study results.

Catalogue: Insights Festival 2020
Authors: Claudio Flores Thomas, Gabriela Alcalá Saenz, Gregorio De Villa Portilla
September 15, 2020

Research papers

The new (new) social TV revolution

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016

Magazines

Research World (April-May 2014)

In this issue we look at the Latin America and Asia Pacific regions, and how research deals with diversity.

Catalogue: Research World 2014
Author: ESOMAR B.V.
May 15, 2014

Magazines

Research World (May/June 2012 )

In this issue we look at the huge changes that are impacting Latin America, one of the fastest growing regions worldwide. Vibrant economies, a rapid uptake of market research and a new generation going online are creating new ideas, new experiences...

Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012